Worldwide, there are more than 100 billion online searches performed. For most businesses, capturing just the smallest slice still represents a huge increase in traffic. To better position yourself, you can increase your search engine rankings through search engine optimization and related SEO marketing tactics. Whether you are looking for a little advice or a complete solution, you can find internet marketing agencies that can help you achieve those premium search engine ranking with a little bit of research.
Google, which made its first tweet on Feb. 26, 2009, accounts for 70 percent of the number of Internet search engine users, but how does a website owner know if the search engine optimization plan they’ve created is reaching its target audience. SEO reporting can help a website owner assess and understand exactly how their website is doing in the world of SEO.
SEO reporting is the simple act of creating a general report that shows how well a website is doing when it comes to search engine optimization. When generating a report for SEO reporting, there are several items that need to be included in the report to help website owners understand how they are doing.
The first thing that needs to be included when engaging in SEO reporting is how the website ranks in Google rankings. While there are other search engines, Google accounts for almost 70 percent of all search engine users so it is the one that most reports focus on. The report should include what rank the website started at, and as of the date of the reporting what rank the website is at.
The second thing that needs to be included when engaging in SEO reporting is the conversion rates of the visitors to the website. The 42 percent of the users who click on a website from an organic search on Google are useless if they aren’t using the products and services offered by the website. A conversion chart or graph can help website owners understand if the Seo techniques they are using are working to covert people into customers.
SEO reporting can help a website understand what they need to do to improve their PageRank on Google. The report that is generated can help website owners determine if they need to find better keywords, create SEO blogs, or create more backlinks to help improve their SEO rank.
Between 70 percent and 80 percent of all of the people who use the Internet and search engines will entirely avoid the sponsored results on these pages and instead will click only on the naturally occurring links for any search. Why is this important to any business? Because millions of users visit these pages daily and sometimes even hourly to look up everything that matters to them, and as a business you want to be right at the top of these naturally occurring results, right?
This all relates to the importance of having a strong search engine ranking, which positions your business on top of and below others as it would relate to the key words that most users plug in when visiting these pages. Say your company is a local hair salon that wishes to reach men and women living in a particular city. When these users go online to search for a hair salon in your town, you wish to be at the top of the search engine ranking for this search, right? The only real way to have a high search engine ranking is to be on the first page of any search engine ranking on Google or anywhere else. And the simplest and most effective way to get this accomplished is to use search engine optimization.
Also called SEO, this online marketing tool helps improve search engine rankings on all of the major sites, from Google to the other less commonly used but still well visited sites. Google tends to be the place most people visit simply because it came up with the initial tools and the easiest ways to look up this information. Its PageRank algorithm was named after one of the company’s founders, Larry Page, while its first doodle was created in 1998 after Page and another co founder, Brin, wanted to notify their employees and others that they were attending the Burning Man festival in Nevada. Rather than send out an email, they created a doodle depicting their visit.
Getting back to the sheer importance of having a high search engine ranking, Google and others use complex tools to decipher how companies are ranked based on these key words. By using SEO, your business will have those keywords and more covered. This includes for mobile applications, since as of last year more than 70 million people shop via the web using their tablets and mobile devices and since 48 percent of these users will research product reviews, look for promotions, and use search engines via their phones.
Google is an interesting company and their lawns are mowed by rented goats who chew it into submission. In order for you to be successful, you need to find a company that can help you increase your rankings in Google because it is the number one search engine. When you are looking to find out about the latest SEO news, there are websites that you can turn to if you wish to be able to get tips on how to get more traffic to your website. There are companies that you can work with that will help you to determine what it is that you need to be more successful.
Nearly 75 percent of all search engine users only click on the links on the first page. If you are looking for assistance with internet marketing, the firm you work with will help your business to land on the first page more often. When armed with the latest SEO news, you will know what options are available to your company and finding the best marketing firm will give you access to the types of marketing plans that you need in order to get more customers.
Marketing can be expensive, but inbound leads such as search engine optimization are 61 percent cheaper than outbound leads. When your company wants to get the highest amount of traffic to your website, you need to find a website that offers SEO news that will show you what the latest techniques are in marketing. Selecting the best marketing firm will give you access to all the top ways to market your organization.
During 2012, Nearly 89 percent of web users over 14 years of age looked up a product before making a purchase and 40 percent of those users also turned to social media to get more information. If you read SEO news, you will be able to find out about the different ways to market your website. Selecting the appropriate online marketing technique is important to the success of your business. This way, you will be able to get what you need to be successful.
Another interesting fact about Google is that their Pagerank algorithm is named after cofounder Larry Page. Finding a company that can assist you with marketing your business can help you show up in Google algorithms. When you have selected the best marketing firm, you will have access to all the latest SEO news that will show you how you rank against your competitors.