Between 70 percent and 80 percent of all of the people who use the Internet and search engines will entirely avoid the sponsored results on these pages and instead will click only on the naturally occurring links for any search. Why is this important to any business? Because millions of users visit these pages daily and sometimes even hourly to look up everything that matters to them, and as a business you want to be right at the top of these naturally occurring results, right?
This all relates to the importance of having a strong search engine ranking, which positions your business on top of and below others as it would relate to the key words that most users plug in when visiting these pages. Say your company is a local hair salon that wishes to reach men and women living in a particular city. When these users go online to search for a hair salon in your town, you wish to be at the top of the search engine ranking for this search, right? The only real way to have a high search engine ranking is to be on the first page of any search engine ranking on Google or anywhere else. And the simplest and most effective way to get this accomplished is to use search engine optimization.
Also called SEO, this online marketing tool helps improve search engine rankings on all of the major sites, from Google to the other less commonly used but still well visited sites. Google tends to be the place most people visit simply because it came up with the initial tools and the easiest ways to look up this information. Its PageRank algorithm was named after one of the company’s founders, Larry Page, while its first doodle was created in 1998 after Page and another co founder, Brin, wanted to notify their employees and others that they were attending the Burning Man festival in Nevada. Rather than send out an email, they created a doodle depicting their visit.
Getting back to the sheer importance of having a high search engine ranking, Google and others use complex tools to decipher how companies are ranked based on these key words. By using SEO, your business will have those keywords and more covered. This includes for mobile applications, since as of last year more than 70 million people shop via the web using their tablets and mobile devices and since 48 percent of these users will research product reviews, look for promotions, and use search engines via their phones.