Archive for September 5, 2013
Around the world there are 1.4 billion people using their smartphones to browse the internet, search for information, play games, and make phone calls. Unfortunately, many businesses lose out on this market because their websites are not optimized for mobile devices. Approximately 77% of mobile websites take up to five seconds to load, which is deterring customers from staying on their sites. If a site is difficult to navigate, users tend to leave and never come back.
Creating mobile websites is usually last on a company to do list, but statistics bear out that mobile websites are important. Websites that are optimized for mobile use see about twice as many visitors as those that are not. This translates to about 6.5 visits as opposed to only 3.5 visits. Of the smartphone users that see an advertisement, about 70% will use their mobile devices to investigate and take action.
If creating mobile websites in house is impossible for your business, seek out experts to make mobile websites