As a website developer or website marketer, you may find yourself in a position where you’ve done two things: gotten to a certain level of expertise and success…and hit a wall.
On the development end, you’ve put websites together that made your clients happy. But you’re working with just a handful of customers at a time and often, just one or two. You can only work so fast and get so much done to please the customers and keep the quality at the level you demand of yourself. There’s only so much you.
As a marketer of websites, you have no problem selling them. You understand the sales and marketing end very well, hear your customers loud and clear, and have a reputation for delivering what is asked for. But at the moment you’re stuck. How can you increase your capacity and clear more websites through more clients?
If you’re in one boat or the other, now is the time to consider a website reseller program. This is a partner who mostly benefits developers in one way, marketers in another.
A website reseller program is a three way partnership. You have a client who wants a website. You do the criteria gathering, understand precisely what the customer wants, and maintain contact with the customer. The website reseller program backs you up to the level you need. For instance, you can design the website but have the website reseller step in to do the maintenance and updates for you.
Or you can get the specs from your client, and have the website reseller program take over from there and do everything, putting your name on the finished product as the “white label” provider. You remain the main contact for the customer.
And this is where marketers can also step in. If you know what your clients want, you can detail that to a website reseller program that develops the website and all the bells and whistles your clients want.
Website resellers seldom just handle basic website design because customers want much more for their websites. You know you’ll hear requests for online marketing services like connections to social media and email programs. Clients know the website needs help to get traffic to it, and you’ll get asked about those features.
You need a good website reseller program to help with all those additional features that equal search engine optimization; so, when you are looking at website reseller programs to help put your name on products you sell to clients, make sure the house you choose can deliver everything the customer wants, on time, and provide the backup and support that allows you to sleep every night.