Did you know that 57% of B2B marketers say that SEO, or search engine optimization, has the greatest influence on their lead generation? In addition, SEO costs about 61% less than outbound leads, such as cold calling. When certain marketing strategies are utilized, SEO is an effective way for websites to earn more web traffic. Fortunately, SEO resellers are not only able to implement these strategies for you, but they also provide you with the SEO reporting tools needed to monitor them effectively. By utilizing the following marketing strategies and monitoring them with SEO reporting tools, your website will earn more traffic.
1. Mobile web design. In addition to working flawlessly on desktop computers, your website must be compatible with all mobile devices, as well. This is because more than 70 million people shop online using mobile devices, and 21% of all eCommerce sales come from mobile web surfing. By making your website compatible with mobile devices, you will be able to attract more users.
2. Content creation. Used by 75% of all marketers, content creation is becoming one of the most popular SEO techniques. This strategy involves producing keyword-rich articles and blogs that are used to rank websites higher as organic links. Since organic click-through generates a conversion rate that is 25% higher than pay-per-click click-through, content creation is a useful way to gain more traffic.
3. Social media marketing. Your website must maintain a significant presence on social media sites, as well. This is because 90% of adult internet users use social media extensively, and 18% of consumers research products or services using social media. By marketing on social media sites, your website will appeal to more users.
Since Google receives nearly 70% of the search engine market share, you must market your website online in order to earn more traffic. Mobile web design, content creation, and social media marketing, for example, are three effective ways to accomplish this. By utilizing these marketing techniques and monitoring their effectiveness using SEO reporting tools, your website will experience a substantial increase in traffic.