Amazingly, over 92 percent of online adults in the United States perform at least one search per day. In short, search engine optimization is incredibly important because it allows companies to garner the exposure they need to be successful in this tumultuous business climate.
Search engines are arguably the most visited sites on the entire internet. Over half of all consumers start researching a product or service by using a search engine, which is much higher than those who visit company websites or inquire via social media platforms. Importantly, just under half of all internet search engine users click on the top-ranking organic result.
With that said, SEO tools are integral to a company being found on the internet. Search engine rankings matter because the higher ranked a company is, the more likely that company will be able to be found when people search for something related to what the company sells or provides.
Just under three-fifths of business to business marketers agree that SEO has the largest influence on their lead generation. Because of the SEO tools at the disposal of SEO companies, their clients benefit quite a bit. SEO companies can do everything from creating and designing a website to operating a company blog to optimizing a website for mobile use.
At the end of the day, investing in SEO is a great idea for a business because it can help them get the exposure they need to be successful. Plus, people can’t buy something from a business if they don’t know the business exists. At the very least, SEO helps companies get their name out.