Amazingly, over 92 percent of online adults in the United States perform at least one search per day. In short, search engine optimization is incredibly important because it allows companies to garner the exposure they need to be successful in this tumultuous business climate.
Search engines are arguably the most visited sites on the entire internet. Over half of all consumers start researching a product or service by using a search engine, which is much higher than those who visit company websites or inquire via social media platforms. Importantly, just under half of all internet search engine users click on the top-ranking organic result.
With that said, SEO tools are integral to a company being found on the
Of all the adults that are using the internet in the United States about 92 percent of them are using a search engine at least once a day. Internet marketing is becoming much more useful for businesses because of search engines. Search engine rankings make a huge difference for businesses that are using online marketing strategies.
By using SEO reporting business owners can make sure that their Google rankings get higher up in the search engine. This way, their website, and eventually their business, will get more attention and they will have the opportunity to make more money.
SEO reporting improves the overall content visibility and quality of the organic ranking of a website. By using internet marketing companies are able to increase their business in a non invasive way. Instead of having to use the ads that come up on every paid website business owners have the option to resell SEO. This is important because search engine users will avoid paid advertisements in lieu of clicking on only organic links.
The search engines industry is absolutely booming which makes search marketing extremely important. The industry itself is worth approximately 16 billion U.S. dollars. By using SEO reporting business owners are able to revolutionize the way they advertise to their specific markets. The importance of businesses keeping up with the technology advances in the world is obvious in this situation. Especially because over half of the dollars spent in the U.S. retail sector will be influenced by online marketing and web presence by 2016.
Using SEO reporting is a smart idea for businesses that want to expand their online market. A lot of retail stores have gone online so they can sell to people that are not in their area. By speaking with an SEO reporting company you can get information on how to boost your Google search engine rankings and make sure that people are more likely to click on the link to your website.
Google, before it because the kind of all search engines, was once a research project and during that time, the founders made hard drive housings from LEGOs to test the PageRank algorithm that would one day become the focus of more search engine optimization efforts than any other search engine out there. For your business, this means using search engine optimization to increase your Google rankings is the smartest thing you can do and to boot, this and other inbound lead ideas will cost you more than 60 percent less than outbound counter parts such as cold calling or print marketing. In doing so, you will save money while you make money.
One of the prime uses for search engine optimization and other internet marketing concepts is to help build the presence of a company blog; an idea that can lead to more than 430 percent more pages that are indexed and raise the amount of leads that can be gathered. Since 58 percent of the consumer population is taking the time to research products through search engines versus the 24 percent that go direct to company websites or the 18 percent that look toward social networking platforms, you need search engine optimization to become a major driver for these efforts. Because of this, your business will have more exposure than ever.
65 percent of people who have mobile internet rely on their internet capable devices to look for local businesses to buy something, but whether you have a brick and mortar store or are strictly online, you can count on search engine optimization to improve your chances of gaining new customers. Paying attention to the latest trends in search marketing such as the mobile movement is what will take your program further. It will also help you to ultimately grow and expand your business.
To begin your quest to make this happen, you need to work with an internet marketing professional who will know how to build a great campaign for you. They will make sure that your business gets the kind of exposure it needs online to bring in new customers. As this is accomplished, your search engine ranking will go up so that you get more traffic consistently.
The ends will justify the means in terms of paying for SEO and other online marketing. In fact, you will wonder why it took this long to do so after you see what you have been missing. Your business will be more lucrative than ever.
Google, which made its first tweet on Feb. 26, 2009, accounts for 70 percent of the number of Internet search engine users, but how does a website owner know if the search engine optimization plan they’ve created is reaching its target audience. SEO reporting can help a website owner assess and understand exactly how their website is doing in the world of SEO.
SEO reporting is the simple act of creating a general report that shows how well a website is doing when it comes to search engine optimization. When generating a report for SEO reporting, there are several items that need to be included in the report to help website owners understand how they are doing.
The first thing that needs to be included when engaging in SEO reporting is how the website ranks in Google rankings. While there are other search engines, Google accounts for almost 70 percent of all search engine users so it is the one that most reports focus on. The report should include what rank the website started at, and as of the date of the reporting what rank the website is at.
The second thing that needs to be included when engaging in SEO reporting is the conversion rates of the visitors to the website. The 42 percent of the users who click on a website from an organic search on Google are useless if they aren’t using the products and services offered by the website. A conversion chart or graph can help website owners understand if the Seo techniques they are using are working to covert people into customers.
SEO reporting can help a website understand what they need to do to improve their PageRank on Google. The report that is generated can help website owners determine if they need to find better keywords, create SEO blogs, or create more backlinks to help improve their SEO rank.
Between 70 percent and 80 percent of all of the people who use the Internet and search engines will entirely avoid the sponsored results on these pages and instead will click only on the naturally occurring links for any search. Why is this important to any business? Because millions of users visit these pages daily and sometimes even hourly to look up everything that matters to them, and as a business you want to be right at the top of these naturally occurring results, right?
This all relates to the importance of having a strong search engine ranking, which positions your business on top of and below others as it would relate to the key words that most users plug in when visiting these pages. Say your company is a local hair salon that wishes to reach men and women living in a particular city. When these users go online to search for a hair salon in your town, you wish to be at the top of the search engine ranking for this search, right? The only real way to have a high search engine ranking is to be on the first page of any search engine ranking on Google or anywhere else. And the simplest and most effective way to get this accomplished is to use search engine optimization.
Also called SEO, this online marketing tool helps improve search engine rankings on all of the major sites, from Google to the other less commonly used but still well visited sites. Google tends to be the place most people visit simply because it came up with the initial tools and the easiest ways to look up this information. Its PageRank algorithm was named after one of the company’s founders, Larry Page, while its first doodle was created in 1998 after Page and another co founder, Brin, wanted to notify their employees and others that they were attending the Burning Man festival in Nevada. Rather than send out an email, they created a doodle depicting their visit.
Getting back to the sheer importance of having a high search engine ranking, Google and others use complex tools to decipher how companies are ranked based on these key words. By using SEO, your business will have those keywords and more covered. This includes for mobile applications, since as of last year more than 70 million people shop via the web using their tablets and mobile devices and since 48 percent of these users will research product reviews, look for promotions, and use search engines via their phones.